Coffee is a fascinating subject.

It starts with intrigue and adventure of its discovery and spreads around the world. It continues in the coffee houses where stimulated brains have given rise to great ideas sparking revolution, discovery and fresh thinking in almost every field of human endeavour.

Your daily cup of coffee begins with green trees cultivated around the world. It involves incredible care, skill and control to grow, harvest, ship and deliver the coffee beans in perfect condition. Along the way, coffee rivals oil as the most traded commodity and is vital to the economic viability of many countries.

Roasting and blending brings the green bean to perfection. You can increase your appreciation of coffee by understanding how elements like taste, aroma and body come together to create a distinctive cup.